Last edited by Manris
Monday, May 11, 2020 | History

4 edition of Testimonial advertising in the American marketplace found in the catalog.

Testimonial advertising in the American marketplace

Testimonial advertising in the American marketplace

emulation, identity, community

  • 358 Want to read
  • 19 Currently reading

Published by Palgrave Macmillan in New York .
Written in English

    Subjects:
  • Advertising -- United States -- History,
  • Advertising -- United States -- Psychological aspects

  • Edition Notes

    Includes bibliographical references and index.

    Statementedited by Marina Moskowitz and Marlis Schweitzer.
    ContributionsMoskowitz, Marina, 1968-, Schweitzer, Marlis.
    Classifications
    LC ClassificationsHF5823 .T37 2009
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL23613899M
    ISBN 100230615600
    LC Control Number2009021748

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This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool.

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Get this from a library. Testimonial advertising in the American marketplace: emulation, identity, community. [Marlis Schweitzer; Marina Moskowitz;] -- This collection brings together essays that explore the history and practices of testimonial marketing in the.

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